PulsPeak · Shop Cockpit

Revenue (30 days)

€36,376 ▼ 5.2%

514 orders · avg €71 per cart

Contribution margin

45.9% ▲ 1.7 pp

€16,681 absolute

ROAS

7.7 ▼ 1.1

above break-even (2.2) · ad spend €4,715

Return rate

10.3% ▲ 4.0 pp

Conversion 2.3% · CAC €15

Profit (after owner's pay) · last 30 days — what's really left at the end

€4,566

Contribution (after goods, shipping, fees)	€16,681
− Ad spend	−€4,715
− Fixed costs (rent, software, wages)	−€3,900
− Owner's pay (imputed)	−€3,500

Fixed costs & imputed owner's pay are provided by the store — realistically estimated for this demo. A management metric, not your taxable profit: for a sole proprietor the imputed owner's pay is not a deductible expense — for tax, the figure before owner's pay applies.

Status · automated checks

! Act

Fitness Tracker PP-One is burning money
-€1,149 after ad costs over 30 days (revenue €5,073, ads €1,605, returns 41%). Cut the ad budget or raise the price.

▲ Watch

Return rate rising
10.3% (+4.0 pp vs. last month). Most common causes: sizing chart, product photos, ad promises.

All products · last 30 days (table view)

Product	Units	Revenue	Contribution	Ad spend	After ads	Returns
Resistance Band Set Pro	165	€5,375	€3,326	€502	€2,824	6.7%
Adjustable Dumbbell Set 24 kg	54	€7,599	€3,125	€602	€2,523	5.6%
Yoga Mat EcoGrip	129	€4,748	€2,620	€451	€2,169	7.8%
Kettlebell 16 kg	79	€3,842	€1,685	€301	€1,384	2.5%
Thermo Water Bottle 1L	104	€2,465	€1,398	€201	€1,197	4.8%
Foam Roller Duo	83	€2,302	€1,244	€251	€993	7.2%
Speed Rope Elite	100	€1,950	€1,166	€251	€915	2.0%
Training Gloves Grip+	84	€1,626	€894	€301	€593	15.5%
Running Belt HydraBelt	56	€1,395	€767	€251	€516	10.7%
Fitness Tracker PP-One	97	€5,073	€456	€1,605	-€1,149	41.2%