Automatically updated on Oct 28, 2026 at 15:33 · Demo with fictional data · Period: last 30 days vs. previous month
| Contribution (after goods, shipping, fees) | €18,678 |
| − Ad spend | −€5,269 |
| − Fixed costs (rent, software, wages) | −€3,900 |
| − Owner's pay (imputed) | −€3,500 |
Fixed costs & imputed owner's pay are provided by the store — realistically estimated for this demo. A management metric, not your taxable profit: for a sole proprietor the imputed owner's pay is not a deductible expense — for tax, the figure before owner's pay applies.
| Product | Units | Revenue | Contribution | Ad spend | After ads | Returns |
|---|---|---|---|---|---|---|
| Resistance Band Set Pro | 199 | €6,387 | €3,934 | €560 | €3,374 | 8.0% |
| Yoga Mat EcoGrip | 159 | €5,706 | €3,124 | €504 | €2,620 | 10.1% |
| Adjustable Dumbbell Set 24 kg | 50 | €6,854 | €2,808 | €673 | €2,135 | 8.0% |
| Kettlebell 16 kg | 101 | €4,840 | €2,113 | €336 | €1,777 | 4.0% |
| Thermo Water Bottle 1L | 98 | €2,341 | €1,332 | €224 | €1,108 | 4.1% |
| Foam Roller Duo | 84 | €2,362 | €1,284 | €280 | €1,004 | 6.0% |
| Speed Rope Elite | 110 | €2,070 | €1,215 | €280 | €935 | 5.5% |
| Running Belt HydraBelt | 78 | €1,981 | €1,099 | €280 | €819 | 9.0% |
| Training Gloves Grip+ | 112 | €2,084 | €1,120 | €336 | €784 | 18.8% |
| Fitness Tracker PP-One | 132 | €7,031 | €650 | €1,794 | -€1,144 | 40.2% |